Baker McKenzie visual identity and messaging
As an integral part of the firm's global marketing team, I directed the development and rollout of the current Baker McKenzie visual identity in 77 offices and 46 countries. Successful launch was crucial in creating a strong and positive impression in the market and set the tone for the brand's identity, positioning, and reputation. The rollout instilled confidence in stakeholders and partners, fostering trust in the new identity's potential. Seamless collaboration with creative, technology, operations, and legal teams enabled the implementation of thousands of products and assets in both digital and traditional channels.
I currently manage the the firm's brand architecture and application of multiple levels of messaging and sub-brands across touchpoints, with particular emphasis on value proposition playbooks, design toolkits, and sales enablement materials.
Technology marketing and content creation
While Marketing and Sales Director at Baumeister Electronic Architects, I was responsible for successfully driving sales at one of the nation’s premier custom home theater and residential systems companies. In tandem with creating and executing a detailed marketing plan, I managed a team of design consultants and facilitated a complex consultative sales process.
Some highlights include:
Growing sales 33% year over year
Design of company web site, editorial and content strategy for local and national publications, and production of collateral in-house
Coordination of Electronic House magazine’s Home of the Year with network segments airing in fifty markets nationwide
Creative direction and playbook development
At Compton Creative, I directed multiple teams in the creation and production of inspired communications solutions for healthcare, financial, education, legal, hospitality, and technology sectors. Enhanced products drove significant increases in brand awareness and engagement.
Designed storyline infographics and visual communication for Hilton Garden Inn, The Hartford, Embassy Suites, and Merrill purposed for digital distribution
Oversaw design of Bank of America Small Business Reports and supplemental conversation guides in national markets
Developed global public relations toolkits for Philips Sonicare and Zoom positioning international new product launches