Brilliant Execution

Experience

Senior Manager – Global Marketing

Baker & McKenzie Global Services LLC  |  Chicago, IL

BRAND DEVELOPMENT & COMPLIANCE (2020 – present)

Manage the Firm’s overall brand architecture and application of multiple levels of messaging and sub-brands across touchpoints, with particular emphasis on value proposition playbooks, design toolkits, and sales enablement materials delivered through digital and traditional channels.

DESIGN & PLANNING (2019 – 2020)

Provided brand guidance and drove best practices for campaign and marketing outputs globally to ensure a differentiated and memorable identity in the marketplace. Directed the conception, production, and launch of thought leadership and high-value, client-facing initiatives worldwide.

GLOBAL MARKETING (2013 – 2019)

Defined tone and voice for the Firm’s global brand including digital properties (microsites, intranet and extranet, email, and blogs), video production, and printed collateral. Led the implementation of the Firm’s visual identity in 77 offices and 46 countries including development of thousands of products in digital/traditional channels.

Creative Services Director

Compton Creative  |  Chicago, IL  |  2009 – 2013

Directed multiple teams in the creation and production of inspired communications solutions for healthcare, financial, education, legal, hospitality, and technology sectors. Products drove significant increases in brand awareness and engagement directly attributable to project work. 

Marketing/Sales Director

Baumeister Electronic Architects  |  Niles, IL  |  2004 – 2008

Directed multiple teams in the creation and production of inspired communications solutions for healthcare, financial, education, legal, hospitality, and technology sectors. Enhanced products drove significant increases in brand awareness and engagement directly attributable to project work.